About Lumina
WE BUILT THIS FOR
BEAUTY BRANDS
AND NOTHING ELSE.
Your $80 serum isn't a phone case. Your PR mailer isn't a dog toy. We started Lumina because beauty brands deserve a fulfillment partner that knows the difference — and refuses to handle anything else.
Cosmetics Only
Shade-Level Precision
99.8% Accuracy
Sephora-Shelf Ready
Our Origin
ONE BROKEN COMPACT.
ONE LOST CUSTOMER.
THAT'S HOW IT STARTED.
We watched it happen over and over — promising DTC beauty brands hemorrhaging customers over fulfillment failures they couldn't control. A crushed PR mailer. A shade swap between "Ivory" and "Porcelain." A glass serum bottle rattling around in an oversized box packed by someone who also ships electronics and pet supplies.
Each mistake doesn't just cost a refund. It costs trust. And in beauty, trust is everything. One broken order erases the margin on ten.
So we asked a question nobody in logistics seemed interested in answering: what would a 3PL look like if it was built from the ground up for cosmetics? Not bolted-on "beauty capabilities" as an afterthought. Not a general warehouse with a dedicated shelf. A full operation — WMS, picking protocols, packaging standards, climate controls — engineered around the specific challenges beauty brands face.
That's Lumina. We don't handle electronics. We don't ship supplements. We don't let general merchandise clutter the same shelves as your hero SKUs. We do one thing, and we do it at the standard your brand demands.
Our Standard
Every order looks Sephora-shelf ready.
Our Mission
REMOVE FULFILLMENT AS A GROWTH BOTTLENECK FOR BEAUTY.
Whether you're shipping 1,000 orders a month or scaling past 100,000, your customers should receive the same unboxing experience — flawless presentation, correct variants, zero damage. When your fulfillment partner actually understands cosmetics, you stop firefighting shipping disasters and start building a brand people love.
99.8%
Order Accuracy
Shade-level precision. Not "close enough." Exact SKU, exact variant, every time.
100%
Cosmetics Focus
No electronics sharing your shelves. No supplements on the same pick line. Beauty only.
2‑Day
Nationwide Delivery
Multi-node network gets your products to doorsteps fast — without compromising packaging integrity.
What We Believe
ZERO SHADE MIX-UPS.
ZERO EXCUSES.
Cosmetics deserve cosmetics-specific handling.
Glass serums aren't phone cases. Pressed powders aren't paperbacks. Every protocol in our facility — from pick path design to packaging material selection — was built for the fragility, precision, and presentation standards beauty products demand.
Your unboxing IS your brand experience.
The moment a customer opens a package is the moment your brand either wins or loses. We treat every box as a brand touchpoint — tissue, placement, inserts, presentation — because your customer does too.
47 shades means 47 shades, not "close enough."
Our WMS tracks variants at the shade level with barcode verification at every pick point. When the difference between Ivory and Porcelain costs you a customer, "close enough" is not a standard we accept.
Scale should never degrade the experience.
Your 100,000th order of the month should look identical to your first. Our systems, staffing, and QC protocols are built so that growth doesn't come at the cost of quality — whether it's a Tuesday trickle or a collab-drop avalanche.
Category focus is a feature, not a limitation.
We say no to every brand that isn't beauty. That's not stubbornness — it's strategy. Every dollar we invest in technology, training, and infrastructure goes deeper into the one category we serve, not wider across categories we don't understand.
Barcode-Verified
Every pick. Every shade.
Shade-Level Precision
WHEN IVORY AND PORCELAIN LOOK THE SAME UNDER WAREHOUSE LIGHTS, SYSTEMS MATTER.
Generic 3PLs rely on pickers squinting at labels. We engineered shade-level precision into our WMS from day one. Every variant gets a unique barcode. Every pick gets scanned and verified before it reaches the pack station.
The result: wrong-shade errors that plague general fulfillment operations simply don't happen here. Your customers get exactly what they ordered, and your support team stops fielding "this isn't my color" tickets.
Leadership
THE PEOPLE BEHIND
EVERY PERFECT PACK.
Maya Chen
Founder & CEO
Former Head of Operations at a top-10 DTC beauty brand. Spent three years watching 3PLs destroy product presentation before deciding to build the alternative.
David Park
VP of Fulfillment
12 years in supply chain logistics, including fragile-goods handling for luxury retail. Designed Lumina's shade-level verification system from scratch.
Rachel Torres
Head of Brand Experience
Background in luxury retail merchandising and cosmetics packaging design. Ensures every order that ships meets presentation standards that brands actually trust.
From Beauty Operators
BRANDS THAT STOPPED FIREFIGHTING FULFILLMENT.
"We switched after our previous 3PL shipped 200 orders of our holiday set with the wrong shade of lip gloss. With Lumina, we haven't had a single shade error in eight months. That's not a stat — that's peace of mind."
Founder, Coastal Skincare Co.
~8,000 orders/month
"Our customers DM us photos of their unboxing. That never happened with our old fulfillment partner. Lumina packs like they understand that the box IS the first impression."
Head of Ops, Bloom Botanicals
~22,000 orders/month
What's Next
BEAUTY BRANDS DESERVE A PARTNER THAT NEVER STOPS GETTING BETTER.
We're investing in expanded climate-controlled storage, deeper integrations with Shopify and subscription platforms, and new packaging innovation for fragile glass products. The mission doesn't change. The execution keeps sharpening.